The Tesora holiday special is our customers' most highly anticipated promotion of the year, featuring our flagship Tesora blend. In an effort to provide our wholesale and online customers with something new and exciting for the holidays, we decided to package the Tesora blend in a unique gift box. The box featured a limited edition mug, tote bag and a special Philz branded box that displayed nicely in-stores and was also easy for our warehouse to ship. We drummed up excitement by featuring the box in an integrated marketing campaign, which ultimately sold out and help boost year over year online sales revenue.
My Roles Design, merch, copy and product photography art direction. Box packaging design.