Philz Coffee focuses on handcrafting their drinks to each individual's taste. That said, it was crucial for the Philz App content to be a true reflection of this. In partnership with our in-house photographer, a total of 37 product shots were produced featuring drinks that had been painstakingly prepared with perfectly blended cream, fresh mint, rocky mountain ice cubes, and round domes of foam. With our copywriter's involvement, we were also able to incorporate copy that was conversational and friendly, bringing the in-store experience into the app.
My Roles Copy and photography art direction